RAULBAYO
RAULBAYO is an artist and creative director whose work explores the relationship between emotion, memory, and visual identity. His practice moves between design, art direction, and digital experimentation, using the concept as a starting point to construct narratives with their own distinct personality. Each project is born from a clear idea and developed through an honest, precise, and contemporary visual language.
Through Nostalxiety , RAULBAYO explores the constant tension between nostalgia for the past and anxiety about the future, transforming this emotional state into images, objects, and visual experiences. His work combines cultural references, fashion, product design, and new technologies, including digital processes and artificial intelligence, to reinterpret collective memories from a contemporary perspective.
Rather than seeking answers, her work delves into nostalgia as a creative territory. Memories, cultural references, and emotions from the past are reinterpreted from the present, not as an exercise in idealization, but as a way of understanding who we are today. Nostalxiety thus functions as a space where collective memory is transformed into visual language, connecting past experiences with new contemporary narratives.