NOUHOOD is a balance between the Poblenou that it was and the one we live in today. A tribute to its working-class history, its vibrant streets, its long-standing residents, but also to the new energy that's arriving: skateboarding, art, diversity, the beach, community. As residents of the neighborhood, we believe the best way to honor it is by joining together.

Therefore, this project was born with a clear purpose: We collaborate with local businesses , offering them a unique Poblenou-branded product that will help them attract customers with an exclusive garment. We want to contribute respectfully, with real actions, from here, for here.

It promotes the historical memory of Poblenou.

It fosters neighborhood pride and local commerce.

Reinvest in the social fabric of the neighborhood. By purchasing this t-shirt, you are supporting the neighborhood.
Your purchase helps local businesses , which receive a exclusive product with the Poblenou seal to attract customers and strengthen their connection with the community.

It's a form of To reclaim and celebrate the working-class history of Poblenou , its unique identity and its united spirit, through a commemorative archive t-shirt, while supporting those who make it possible every day.